Achieved 4 million pieces to create a sales miracle of single item
Chairman Lin Congying accidentally noticed that the fabric of a friend's trousers was very distinctive during a gathering with business friends. Not only is it ultra-light and ultra-thin, but also has a delicate hand feel and excellent drapping. He immediately ask about the source of the fabric and very soon later signed an agreement to be the sole agent of heavy linen yarn king in mainland China. The heavy linen king series men's trousers caused a sensation as soon as they were launched, and even triggered a snap-up in Beijing, Shanghai, Chengdu, Guangzhou, Xi'an and other cities, making Joeone popular all over the country overnight. From 1993 to 1995, more than 4 million pairs of trousers were sold, with a sales volume of more than 100 million yuan, creating a sensation of single-item sales.